FULL SERVICESOCIALPAID MEDIA
Bintan Triathlon
One team for the whole event, covering website, email, paid media, and social. By race weekend: 2.2× traffic, 4× reach, and 10× engagement.
METATIKTOKLINKEDINREELSSPARK ADS
Social Media Buying
Audience-first paid social across Meta, TikTok, and LinkedIn.
Meta
Business Partner
TikTok
Certified Partner
-28%
Avg CPL Reduction
CAPI
Server-side Tracking
What this service actually delivers.
We plan and execute paid social campaigns with the same trading rigour we apply to programmatic. Audience architecture built from first-party data, creative A/B testing at scale, full-funnel attribution via CAPI + pixel, and weekly performance reporting tied to business outcomes, not vanity metrics.
What's under the hood.
Meta Ads
Full-funnel Meta campaigns across Feed, Reels, Stories, and Messenger. Advantage+ audience, CAPI integration, and dynamic product ads for e-commerce.
TikTok Ads
TopView, In-Feed, Spark Ads, and Branded Effects. Creator-native creative strategy built for the For You Page, not repurposed from other channels.
LinkedIn Ads
B2B targeting via job title, industry, company size, and seniority. Sponsored Content, Message Ads, and Lead Gen Forms managed end-to-end.
Creative A/B Testing
Structured creative experiments: hook variants, format tests, and copy angle testing. Statistical significance required before scaling winning variants.
CAPI Integration
Server-side Conversions API implementation for Meta and TikTok. Closes the iOS 14.5+ attribution gap, typically recovering 30–40% of previously unattributed events.
Full-Funnel Strategy
Awareness, consideration, and conversion campaigns orchestrated with frequency control across stages. Retargeting pools built from first-party web and CRM data.
From brief to live.
01
Audience Mapping
First-party data upload, lookalike seeding, and interest/behavior layering. Suppression lists applied to exclude existing customers from acquisition campaigns.
02
Creative Strategy
Hook-first creative briefs tailored to each platform's native format. We write copy, review creative, and manage the approval workflow before launch.
03
Campaign Build
Account structure, campaign hierarchy, ad set configuration, and tracking verification. Pre-launch QA checklist signed off before go-live.
04
Optimization & Reporting
Weekly performance review with recommendations. Budget shifts actioned within 24 hours. Monthly creative refresh to combat fatigue.
See it in action.
Programmatic Display
Ready to reach the right people?
Tell us about your next campaign. We'll handle the strategy, the buying, and the proof it worked.