MOBILEPERFORMANCEUA
Bank Jago
Nineteen months of always-on mobile user acquisition cut cost per action by 52.5%, while installs kept compounding past 495K.
FULL SERVICESOCIALPAID MEDIA
Bintan Triathlon
One team for the whole event, covering website, email, paid media, and social. By race weekend: 2.2× traffic, 4× reach, and 10× engagement.
FEB – JUN 2024 · FULL-SERVICE ENGAGEMENT
2.2×
Growth in Traffic
Website sessions multiplied over the five-month engagement.
4×
Increase in Total Reach
Combined organic and paid reach across all channels.
10×
Increase in Engagement
Interactions across social content, up tenfold.
+14.8%
Net Follower Growth
Net new followers gained across social platforms.
CHALLENGE
A destination triathlon lives or dies by the weeks before race day. Bintan Triathlon needed one partner to own the full digital journey, from the first time an athlete hears about the race to the moment they register, show up, and share it, all on a fixed and immovable deadline.
SOLUTION
Go Mobile ran the event's entire digital operation as a full-service partner: we built the website, ran email marketing, managed paid advertising, and operated social media. We backed it with event documentation, asset creation, and regular performance reporting, from February to June 2024.
RESULT
By race weekend, website traffic had grown 2.2×, total reach 4×, and engagement 10×, with net follower growth of +14.8%. Email marketing reached a 54% open rate with an 11% click-through rate, and every workstream was documented and reported back as it happened.
Everything the event needed, under one roof.
01
Website & Lead Generation
We developed the event's website framework and design from scratch, built as a lead-generation engine: every page engineered to move visitors toward registration.
02
Email Marketing
Lifecycle email kept athletes moving from interest to start line: announcements, registration pushes, and race-week logistics. The program reached a 54% open rate with an 11% click-through rate.
03
Paid Media & Social
Paid campaigns and always-on social content ran side by side, with visual creative A/B testing to find what made athletes stop scrolling, driving 4× reach and 10× engagement growth.
04
Content, Documentation & Reporting
Our team produced the event's creative assets, documented the event itself, and delivered performance reports throughout, so the organisers always knew what was working.
CHANNELS USED
Website DevelopmentEmail MarketingPaid AdvertisingSocial MediaCreative ProductionReady to reach the right people?
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