PROGRAMMATICVIDEOGONET
Singapore Airlines
The Enhance Flight Experience campaign put premium in-stream video in front of the right audience: 11.6M+ completed views at a 20.31% VTR.
MOBILEPERFORMANCEUA
Bank Jago
Nineteen months of always-on mobile user acquisition cut cost per action by 52.5%, while installs kept compounding past 495K.
19-MONTH ENGAGEMENT · MOBILE MARKETING
-52.5%
CPA Decrease
Cost per action reduced over the life of the campaign.
495K+
Installs
App installs delivered across the engagement.
16.48%
Event Progressions
Users progressing to key in-app events after install.
4.91%
Monthly Improvement
Average month-on-month performance gain across the campaign.
CHALLENGE
Digital banks win on adoption, and adoption is a performance problem: acquire users at an efficient cost, and make sure they don't stop at the install. Bank Jago needed sustained, improving user acquisition, not a one-quarter spike.
SOLUTION
We ran a long-term mobile marketing program built around Bank Jago's promotional offers, spanning paid campaigns and OEM device channels, with creative-level optimization guided by MMP data, improving month over month for nineteen consecutive months.
RESULT
Over 19 months, cost per action fell 52.5% while the campaign delivered 495K+ installs, with 16.48% of users progressing to key in-app events and an average 4.91% month-on-month improvement. Proof that always-on beats bursts.
Built to improve every month.
01
Offer-led messaging
Bank Jago's promotional offers were matched to the audiences most likely to act on them, so every campaign led with a reason to open an account.
02
OEM device channels
Beyond paid media, we used OEM channels to put the app on devices from the moment of purchase, reaching users before the app-store battle even starts.
03
Category education
Creative consistently promoted the benefits of digital banking itself, growing the category while growing the brand.
04
Creative-level optimization
Campaigns were optimized at the individual-creative level, with raw MMP data analysed continuously to guide budget and creative decisions.
CHANNELS USED
Mobile UAOEM ChannelsCreative OptimizationMMP AnalyticsReady to reach the right people?
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