DISPLAYHTML5GONET
Gudang Garam
GG De Luxe held a 1.00% CTR at full scale: 253K+ clicks from 25.5M+ premium impressions across mobile and desktop.
ASOORGANICAPP
Lion Parcel
No paid installs, no shortcuts: five months of app store optimization lifted organic installs 31% and took the store rating from 3.4 to 4.8.
5-MONTH PROGRAM · APP STORE OPTIMIZATION · ORGANIC ONLY
+31%
Organic Installs
Install growth from organic store traffic alone.
3.4 → 4.8
Store Rating
App rating at program start vs end.
+20%
Revenue
Revenue growth over the program.
CHALLENGE
For a logistics app, the app store is the storefront, and a 3.4 rating is a closed door. Lion Parcel needed more installs without more media spend: pure organic growth, earned in the store itself.
SOLUTION
A five-month app store optimization subscription working with organic traffic only: visual and textual metadata optimization, a reviews-and-ratings improvement program, and a full revision of the app's search semantics core.
RESULT
Organic installs grew 31%, revenue grew 20%, and the store rating climbed from 3.4 to 4.8. The result earned its own budget: Lion Parcel went on to increase its performance-channel investment 2.1×.
Earned growth, in the store.
01
Metadata optimization
Visual and textual store assets, from icons and screenshots to titles and descriptions, optimized for both conversion and search.
02
Reviews & ratings
A structured program to grow review volume and lift the rating, taking the store score from 3.4 to 4.8.
03
Semantics core revision
The app's keyword foundation rebuilt so Lion Parcel surfaces where its customers actually search.
04
Compounding results
With the store converting, organic installs rose 31% and revenue 20%, and the client scaled performance-channel budgets 2.1× on the back of it.
CHANNELS USED
App Store OptimizationOrganic GrowthReviews & RatingsReady to reach the right people?
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