
Classmild
Interactive rich media made the banner worth touching: a 1.05% CTR and 62K+ clicks across premium APP and WEB inventory.

The Intense Blue campaign reached 30M+ people, with 90.9M+ impressions served exclusively on premium and property publishers.
INTENSE BLUE CAMPAIGN · PROGRAMMATIC VIA GONET
90.9M+
Impressions
Served across premium and property publishers, APP and WEB.
30M+
Reach
Unique users reached by the campaign.
166.7K+
Clicks
Click-throughs across the campaign.
0.42%
CTR
Across 90M+ impressions at awareness scale.
CHALLENGE
Intense Blue was an awareness play at national scale: reach tens of millions of the right people, in environments that protect the brand, without wastage on low-quality inventory.
SOLUTION
We ran the campaign through GoNet with animated GIF banner creative, restricted exclusively to premium and property publishers across APP and WEB environments.
RESULT
The campaign reached 30M+ unique users and served 90.9M+ impressions, drawing 166.7K+ clicks. Awareness at national scale, entirely on premium inventory.
CHANNELS USED
Programmatic DisplayGoNet DSPPremium Publishers
Interactive rich media made the banner worth touching: a 1.05% CTR and 62K+ clicks across premium APP and WEB inventory.
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